Dealership vehicle valuation and merchandising software provider TradePending announced they had acquired AutoAPR, a website engagement tool provider. Hundreds of dealers around the country already use AutoAPR's website tools. Existing employees of AutoAPR will join the TradePending team, including CEO Dan Mayer and CTO Daniel Congrove.
TradePending CEO Brice Englert called the acquisition the company's first step toward a fast track innovation in the automotive software industry. Both companies are excited to work together and foresee significantly increasing their value to dealers.
Telling it like it is - If 2 companies with names with no spaces come together, we figure the collaboration prospects must be just as in sync as their names suggest.