Data & Insight

Trucks VS Avg Monthly Payments

Car prices continue to rise. 💰
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Trucks VS Avg Monthly Payments

Car prices have surged, and consumers are feeling the pinch. Edmunds.com data reveals a shocking $733 average monthly payment for new cars. Used cars are just a little behind at $571. Let's understand why and how we can help our customers navigate this market.

🚗 Why the Surge? Pickup truck purchases, especially in states like Texas and Wyoming. These once-utilitarian vehicles have become status symbols, particularly in regions of rugged work like farming and energy production.

🤝 The Dealer Role: Customers trust their local dealer for guidance. So when panic, anxiety, and stress seem to keep people from coming in or settling on a purchase

  • Help them focus on the specifics of their decision
  • Emphasize the actual value of the vehicle
  • Showcase financing options
  • Understand and cater to their needs where possible

Though car prices have shifted, we have the opportunity to ensure our customers feel our vehicles' unparalleled value and utility.

🛣️ The Road Ahead As you know, cars aren't just numbers. They're about experiences. Let's give customers confidence about their journey by showing they aren't traveling alone.  

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