Automotive

VinFast: The New Kid On The Block

Tesla used to be out to disrupt the way things are, but now they are part of the way things are. They grow up so fast…
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VinFast: The New Kid On The Block

Who doesn't love an underdog story? Like Luke Skywalker growing up on an ignorable planet to (temporarily) save the galaxy or a relatively brand new OEM hopping the Pacific Ocean to take on Tesla on their home turf. 

VinFast is only a few years old but is only part of the much wider plan of its founder Pham Nhat Vuong. EVs are not Vuong's first successful business; starting with a dried ramen noodle company, he became Vietnam's richest person and the founder of Vingroup, the country's largest conglomerate. The group's ambitions are wide-reaching. They hope to raise Vietnam's economic status on the world stage through various businesses, most recently an automaker, a sign the country is reaching new economic heights. 

VinFast is aiming for the throne, but for now, it is just trying to catch the attention of American car shoppers.

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