Volkswagen Eyes 10% of US Market Share
Ever putting on a master class in brand development, VW moving a model out on its own as a brand definitely feels like a “Shots Fired” moment!
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VW CEO Herbert Diess has announced plans to bring back the VW Scout brand as an EV. The resurrection of the SUV after 40 years is part of VW's effort to claim 10% of the US automotive market share.
They expect the EV Scout to go on sale in North America by 2026.