Automotive

VW CEO To Step Into New Role as CEO of Scout

Scott is about to experience that ‘hero to zero’ moment every salesperson and service advisor knows all too well in automotive. Welcome to the club!
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VW CEO To Step Into New Role as CEO of Scout

VW of America CEO Scott Keogh will be flipping the keys to Pablo Di Si to be CEO on September 1st as he becomes employee number one for the revived VW brand, Scout. From a board meeting earlier in the week, Keogh told reporters regarding the decision, "I think if you're an American and a businessman and person of humanity, in my mind, it was no choice: to do a startup, to be entrepreneurial, and to revive an iconic American brand."

There are still many unanswered questions from Dealers regarding the sales model of the new brand and whether or not they will be a part of it.

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