Walmart Enters The Metaverse

TL;DR - At Walmart you can buy socks, a blender, a month's supply of groceries, and a tent that sleeps 20, but they are still switching it up to connect with Gen Z. We wonder what that means for auto retail?
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Walmart Enters The Metaverse

Walmart would like to welcome you, and more so your kids, to the future. (where nothing makes sense anymore)

Walmarts first two metaverse experiences will be in the gaming platform, Roblox. Walmart Land and Walmart's Universe of Play are among several experiments aimed at attracting shoppers to the retail giant. 

Post-Covid. Following consumer behavior changes during the pandemic, Walmart is looking to social media, apps, and gaming as the possible future of customer engagement. Of course, based on the medium, special attention is being paid to Gen Z.

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