We Didn’t Forget You, South Korea!

TL:DR — A high-ranking S. Korean-based auto park maker is pulling a divide and conquer, while SK Group, the 2nd largest individually controlled S. Korean conglomerate, invests in safe chargers for apartment buildings. Each move feels like an investment in being key players in the global shift toward electrification.
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We Didn’t Forget You, South Korea!

South Korea sometimes gets overlooked in conversations about the Asian automotive world. Nestled between China's massive numbers and Japan's beloved brands, the homeland of Hyundai and Kia has more than enough going on. And since nothing on the planet, or in the automotive industry for that matter, happens in a vacuum, we wanted to share some of it with you. 

✄ 🏢 Hyundai Mobis has approved plans to separate its business into new wholly owned units to enhance each segment's expertise and efficiency. The Kia-owned Hyundai affiliate's new units will facilitate manufacturing operations. At the same time, the central company will focus on mobility technologies and new products. 

The company produces dozens of components, including things from chassis to multimedia systems for vehicle assembly. 

🔌 🦺 Korea’s SK Group is investing $100m in a North Carolina start-up with the aim of upgrading the electric vehicle charging experience. 8-year-old Atom Power focuses on software and hardware development for EV charging. It has a digital circuit breaker that enhances control, flexibility, and reliability for EV charging. The design would increase accessibility to commercial fleets and multi-family dwelling managers. 

The software and hardware design eliminates high voltage at the wall bow while a vehicle is not charging, making the presence of a charging pedestal safer in public settings.

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