Yeah, yeah, we are still on a Super Bowl Commercial kick. Ben Hadley, Co-Founder of Auto Genius, had a hunch and did some research on just who won what we are dubbing the ‘EV Bowl.’
The Hunch. With Tesla being the clear market leader in EV production and awareness, there was a chance that the demand and search volume for their brand had the most to gain from a Super Bowl filled with EV highlights. New entrants to the EV market like Polestar and GM had strong showings with their commercials and drove a high amount of shopping traffic (see quick hits below).
The Result. Using Google Trends data, Hadley was able to uncover the direct relationship to Tesla comparison and direct shopper behavior on the night of the big game. But don’t take our word for it, check it out for yourself.
Telling it like it is - Being googled is a good indicator of brand impact, but making money is the only indicator of brand longevity. Let's see if new EVs being released have the same effect on Tesla sales.