JCPenney is stepping into the spotlight with a bold $1B investment to revamp its customer experience and streamline operations. But forget about fawning after new customers, this iconic brand is going all-in on serving its loyal core base.
JCPenney's CEO, Marc Rosen says they want to cater to who their customers are — budget-conscious, middle-income shoppers looking for affordable fashion and housewares. 👠👕🪴🫖
Sorry, influencers. Instead of chasing trends and appealing to the wealthy and young, JCP is focusing on what they do best: offering lower prices than rivals while delivering top-notch service that outshines online sellers. 🌟
Paul and Kyle reminded us on yesterday’s episode of The Automotive Troublemaker, that there is a valuable lesson here for retail auto, too. Just like JCPenney, many dealerships have a community of dedicated customers who already love them. Instead of constantly hunting for new customers, consider opportunities to provide more to the ones who already know and trust you.
Another easy peasy way to build your base? Straight up ask your customers what they want! Whether it's online or in-store, encourage feedback from clients and tailor your shopping experience to those preferences. Building your business around community instead of industry trends will provide the best chance of securing those coveted lifetime patrons. ❤️🔥