Urban Science
In an automotive retail environment that continues to evolve, one principle remains constant: understanding the customer experience is critical to improving sales performance. This webinar introduces an upcoming enhancement to Urban Science’s SalesAlert™️ — a defection survey designed to capture direct customer feedback from buyers who ultimately chose to purchase elsewhere.
While existing defection data identifies which customers were lost, it does not always explain the reasons behind those decisions. This new survey capability, developed in collaboration with dealer advisory board members, provides that missing context by gathering feedback on key aspects of the experience, including sales approach, website usability and fundamental service touchpoints.
Attendees will learn how this tool delivers actionable insight that can be applied to sales coaching, customer experience improvements and performance tracking. By focusing on clear, direct customer input, dealers can address controllable factors and strengthen operational fundamentals that impact results.