Measure what matters: Use GA4 to measure marketing ROI and its impact on the phones

July 26, 2023
Learn how to use GA4 to measure what matters
In partnership wiTh
CallRevu Logo
No items found.

GA4, is a powerful tool that enables businesses to measure and analyze their marketing return on investment (ROI) and even its impact on phones. GA4 provides valuable insights into the effectiveness of marketing campaigns and helps businesses make data-driven decisions to optimize their marketing strategies.

What is new in Events?
In GA4, events play a crucial role in tracking user interactions and actions on a website or app. Events can include various actions such as button clicks, form submissions, video plays, and more. What's new in GA4 is the enhanced event tracking capabilities. It allows for more flexibility and customization in tracking events, making it easier to capture specific user interactions and gather more granular data for analysis.

Why should I care about Parameters?
Parameters in GA4 allow you to add additional context and information to your events. They provide extra details about an event, such as the category, label, and value. By using parameters effectively, you can gain deeper insights into user behavior and segmentation. Parameters help you understand which specific elements of your marketing efforts are driving engagement and conversions, enabling you to optimize your strategies accordingly.

How do I know if it is working?
To determine if GA4 is working effectively, you can monitor various metrics and key performance indicators (KPIs) within the GA4 dashboard. Some essential metrics to track include website or app traffic, engagement metrics (such as time on site, pageviews, and bounce rate), conversion rates, and revenue generated. By regularly reviewing and analyzing these metrics, you can assess the impact of your marketing efforts and identify areas for improvement.

Engagement versus Conversion:
Engagement and conversion are two important aspects to consider when measuring the success of your marketing campaigns. Engagement refers to the level of interaction and interest users have with your website or app. It includes actions like pageviews, time spent on site, social media shares, and comments. Conversion, on the other hand, measures the desired actions that users take, such as making a purchase, filling out a form, or subscribing to a newsletter. While engagement metrics provide insights into user behavior and interest, conversion metrics directly indicate the effectiveness of your marketing efforts in achieving specific goals.

Measuring Leads, Calls, and Chats:
GA4 offers various ways to measure leads, calls, and chats. For leads, you can track form submissions as events and assign relevant parameters to capture details like lead source, lead type, or lead quality. For calls, you can utilize call tracking solutions that integrate with GA4, enabling you to track the number of calls generated from your marketing efforts. Additionally, you can track chats by implementing chat tracking scripts or utilizing chat platforms that integrate with GA4, allowing you to monitor chat interactions and gather data for analysis.

iFrame Woes:
iFrames are HTML elements used to embed external content, such as videos, maps, or forms, into a website. However, tracking user interactions within iFrames can be challenging. In GA4, tracking interactions within iFrames might require additional configuration or custom coding to ensure accurate data capture. It's important to carefully implement event tracking within iFrames and test thoroughly to overcome any potential tracking issues

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.