Optimizing Profitability Across Multiple Acquisition Channels and Rooftops

With more used inventory coming from more sourcing channels, dealers now carry a more source-diverse mix of inventory, with varying levels of profit potential per channel.

The challenge: How to optimize your sales volume and profit objectives, based on your ability to source inventory effectively from channels where you perform best.

Join this Edge Webinar on Wednesday, November 19 at 2PM, hosted by Paul J Daly and Kyle Mountsier with guests Derek Hansen of vAuto and Drew Hall, Used Car Director at the Cloninger Auto Group.

Get a detailed look at how the Cloninger Automotive Group's effort began with an analysis of channel specific outcomes that now feeds rooftop-specific acquisition, appraising and pricing challenges. Hear how this approach helps Cloninger maintain, if not improve, profitability and refine their in-store management/oversight to achieve the group’s objectives.

Learn how to:

-Develop a plan to assess source channel proficiency.

-Allocate resources to increase acquisition activity from high-potential channels.

-Build a volume/profit-based acquisition strategy for each rooftop.

-Hold teams accountable to strategic objectives for acquisition, appraising and pricing.

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