The 3 Roles AI Should Play in Your Dealership

March 11, 2026
AI is no longer just about automation—it’s about empowerment.
In partnership wiTh
Mia Logo
Scott Traylor Headshot

Scott Traylor

VP of Sales

Mia

Thuy Adomitis Headshot

Thuy Adomitis

VP of Sales

Mia

AI is no longer just about automation—it’s about empowerment.

Dealerships today are managing nonstop customer conversations, rising expectations, and limited time for coaching and development. The challenge isn’t effort — it’s consistency, visibility, and support across every interaction.

In this session, we’ll break down the three essential roles AI should play inside a modern dealership:

1. Coverage
Provide reliable 24/7 support across sales, service, and reception — ensuring inbound and outbound communications are handled consistently and no opportunity is missed.

2. Coach
Turn real customer conversations into actionable insights. Identify performance gaps, highlight coaching moments, and reinforce best practices with clarity and objectivity.

3. Teammate
Create alignment around how AI supports your staff. Set expectations, build trust in the tools, and position AI as a daily partner that strengthens performance across the store.

You’ll walk away with a practical framework for using AI to improve responsiveness, elevate team confidence, and create a dealership experience where technology strengthens people at every level.

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.