Bob Lanham joined Meta in 2015 as an Automotive Retail Lead and has since become Meta’s Head of Automotive Retail for Sales, Strategy & Industry Relations. Bob is responsible for driving marketing demand globally for Meta’s Family of apps by partnering with both internal stakeholders to drive product evolution as well as, externally working with key partners. Previously, Bob was a Sales Director at Hulu where he opened the Detroit territory back in 2009 when Hulu was just getting off the ground. Prior to Hulu, Bob spent four years at Yahoo! and three years at Microsoft. Bob started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager. He’s a graduate of Elon University, husband and father to three children ages 16, 14 and 10.