Ted Rubin

For over two decades, Ted Rubin has been a standout leader in the automotive space, known for his rare ability to bridge the worlds of technology, sales, and operations. As the CEO of ActivEngage—the industry’s most widely deployed digital messaging and commerce retail platform—Ted is helping OEMs, dealerships, and inventory partners meet shoppers where they are, through text, voice, and video. A serial entrepreneur, Ted brings deep expertise across automotive retail (from the showroom floor to the C-suite), eCommerce, product development, and software innovation. His background makes him uniquely equipped to help businesses not only build tech—but build better businesses through tech and human connection. Whether launching new ventures or scaling established organizations, Ted’s strategic mindset and operational know-how consistently deliver results.