
Tina Tasche is the Innovation & Technology Specialist at Van Horn Automotive Group, where she leads initiatives across CRM strategy, AI, and customer engagement. She works closely with operations, marketing, and IT teams to implement and optimize technology that improves both the customer journey and internal workflows. Known for her hands-on approach and forward-thinking mindset, Tina is passionate about using AI to enhance dealership performance while keeping the human element at the center.