Automotive’s Enhanced Customer Data Platform

You’ve got a goldmine of data, but how much of it is activated? Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the “Experience” factor, layering AI-powered technology on top of your dealership’s unified data layer. This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty.

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