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Starting at just 18 as a porter, Gavin moved through roles in BMW product education, service tech, and sales before landing in a Center Performance role—all driven by his core passion for people over product. His perspective is deeply rooted in creating joyful, memorable experiences for customers, no matter where he is in the dealership.
TIME STAMPS:
0:00 Intro from Errol Bomar
0:30 Gavin’s first-ever automotive conference experience
1:06 Why he values people more than product
1:59 Realizing the impact of joyful, family-style service
2:36 Journey from porter to product genius to performance lead
3:11 His bold vision to scale people-first experiences nationwide
3:42 Where to find and connect with Gavin Reeves