27 Years In: How John Osborne Sees the Future of Automotive with One Price, One Story

July 4, 2025

In this episode of ASOTU Unscripted, Erroll Bomar welcomes John Osborne, Executive Manager at Williamsburg Ford, to reflect on 27 years in the automotive industry and the key inflection points that shaped his approach to leadership, customer experience, and innovation.

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From entering the industry after time in the Army and firefighting school, to pioneering one-price selling and now pushing digital and AI innovation, John's journey is a testament to growth through intentionality.

TIME STAMPS:

0:00 Intro from Erroll Bomar

0:43 Why pricing transparency excites John today

1:26 Leveraging AI and texting for better service ops

2:13 From Army and firefighting to auto retail in the ‘90s

3:31 2007: A career-shifting moment at a one-price Toyota store

4:47 Data as a roadmap for growth and training

6:25 Predicting faster, more personalized retail experiences

8:12 Connect with John Osborne at Carter Myers Automotive