910% Growth Through Empowerment: Alyssa’s Social Media Blueprint

Though she claimed to be nervous, Alyssa delivers an inspiring and tactical breakdown of how she transformed the group’s social media presence across 15 dealerships in Wisconsin. Starting with no background in automotive, Alyssa shares her journey from a marketing agency into a role that she shaped from scratch—bringing structure, scale, and strategy to the group’s online voice.

TIME STAMPS:

0:00 Intro and welcome to Alyssa Mazur

1:06 Why ASOTU Con was her must-attend event

2:03 Her unexpected entry into automotive via social media

3:41 Building a scalable content system across 15 stores

5:11 910% impressions growth through store-level content creators

8:10 New “employee advocacy” push via Sprout Social9:58 Service team engagement proves long-term buy-in