A Giant Steps On The Strike Field, Hawaii Curbs Cat Theft, Netflix Follows Disney

Unknown: 0:00Oh

‍Kyle Mountsier: 0:25

I like challenges 123 Well

Unknown: 0:35

the one session that we had it really helped me all technicians have pride in their work but to have them actually care about how the customer feels about that's, that's a whole nother lap when a customer comes into our store to sell a closet in 10 minutes. They come in sign paperwork, get a smile, get an A for and they're gone. 30 days in a coma, you lose all of your muscle mass

Paul Daly: 1:08

yo, if you're just listening, you missed the trailer to more than cars Episode Two launching tomorrow, October 18. For today's October 17 We have to talk about the strike and Hawaii and Netflix. I actually didn't think about it but Netflix is quite appropriate. They stopped this day when they see Netflix is quite appropriate duper appropriate

Kyle Mountsier: 1:29

for us right now. You're watching watch the whole show. Hashtag Netflix should I say Netflix again? We'll put up transcript Netflix

Paul Daly: 1:38

Netflix writer's strike, you know, whatever they keyword, all the all the keywords. So tomorrow on Wednesday, depending on where you're hearing the show, but tomorrow, Wednesday, October 18. At what time, Kyle?

Kyle Mountsier: 1:51

One o'clock Eastern 1pm. On the alternate coast on the West Coast,

Paul Daly: 1:57

we are releasing the next Episode Episode Two it's been a long time coming of the more than cars Docu series, episode one was received so well. And we've been we've been baking and cooking to marinate in episode two at Beaver Toyota incoming Georgia call this one was so much fun, we did a lot of things. Just that we worked in that we maybe in some ways they've never done before, like changing oil.

Kyle Mountsier: 2:20

Well, that's what I love about this episode, we went in and just really got dirty, got our hands dirty started to understand, like the dynamics of every single part. You know, if you, you know, there are so many people inside and outside of the industry that just don't even recognize some of the micro things or some of the ways that that things get done on a daily basis. And so we're just trying to highlight some of those alongside the people, right? It's these little micro things that you didn't recognize were happening, and the way that people are interacting with their career paths and with the people around them that I think is so unique like, like back with episode one with Peggy. It's like oh, there's a person that pulls them in the car comes in that pulls the plastic and measures off everything to make sure when I get my new car, it's pristine everything facture doesn't deliver it that way. While

Paul Daly: 3:11

they do definitely do not. If you don't know what the show is it's a duck TV sired Docu series is about 24 minutes with commercials, all that good stuff. But where Kyle and I go to dealerships around the country, telling the inspiring stories of the people inside dealership, there's enough negative stigma, there's enough drama on television and things where people focus on the bad stuff. We happen to believe that people want to hear about the good stuff and have a lot of fun along the way, and enjoy a great soundtrack and really lean into the industry they're a part of and maybe learn to love it in a new way. So if you're at a store, if you're an industry partner, or if you just love really well shot, fun Docu series about people in different cities go to you can say go to more than cars.tv, where you can see Episode One, we're redoing the site right now to make sure it's ready for two. Or if you want to be a part of the live stream, which would be really awesome to have you there, you can just go to LinkedIn, go to a Soto's page, click on Events, and then you can just attend that meeting. And Kyle and I will be there the asoto crew is going to be there. We're gonna have lots of people in the chat. And last time, it was so much fun to watch it together. And we'll put up so get your store on there. And of course it helps the series The more people who are on the live stream and watch it because we have this little dream actually it's not a dream it's going to be a reality where little little little things like Amazon Prime or Apple TV are going to carry more than cars and then the rest of the world will see why we're making so much noise over here.

Kyle Mountsier: 4:33

Well, you know what, actually real quick just put a pin in this. We need to put together a Spotify more than cars playlist. Oh, so because that's our promise. That's my promise to you to make sure that that happens. Because like Like Paul said the soundtrack is yes,

Paul Daly: 4:50

yes, actually, if you search asoto on Spotify, we already have a playlist up which is our troublemaker swagger plug playlist, and we need to add this to that. So you can be can be bumping that way. I also want to thank our friends at Vin Q for helping us make episode two, a such a great partner of the dealership that we're in such a great partner and friends to us. And, you know, we can't we can't do this without without the dollars. So it's not just the dollars, though it's also the shared heart for the industry. And yes, and then actually building tools that help everyone operationally be better because we can feel good. But if we can't operate better than we no longer have a business, you know, saying That's right. Speaking and no longer having a business. Oh, oh. Well, we hadn't come in hard on the segways. Today yesterday was so a new player has stepped out of the locker room onto the field in the ongoing UAW strike negotiations yesterday, as Bill Ford, the legend, Executive Chair of Ford Motor Company publicly urged UAW leaders to end their now month long strike. Bill Ford has participated get this in every single union negotiation since 1982. That's before a lot of you were born and said that he is the most actually it's before I was born, wasn't it? Yeah. And he is the most he said, I am the most pro union leader in the industry. He just came out on blades like, Oh, God, put the gloves. It's like, there we go. They're like send out the crack. And so you're addressing the press from Ford's historic Rouge complex in Dearborn, Michigan. Bill Ford said choosing the right path is not just about Ford's future and our ability to compete. This is about the future of the American automobile industry. Get this he says Toyota, Honda, Tesla and others are loving this strike. Because they know the longer it goes on, the better it is for them. They will win and all of us will lose. Now, you know UAW shot President John fain wasn't quiet after such a speech. He said Bill Ford knows exactly how to settle this strike. He should call up Jim Farley, tell him to stop playing games and get a deal done. It's not the UAW get this. It's not the UAW and Ford against foreign automakers. Its auto workers everywhere against corporate greed. If Ford wants to be an all American auto company, they can pay all American wages and benefits workers at Tesla, Toyota, Honda and others are not the enemy. They are the UAW members of the future. And he said this, I think at the same time while wearing a t shirt that said, not tax the rich, eat the rich.

Kyle Mountsier: 7:32

Do we have a no comment button?

Paul Daly: 7:36

Oh, it's like, it's like Bill Ford steps onto the field. And then like champagnes looking up a bill for it. And then he's one of those like mushrooms from Mario Brothers is like loot the loot loot firepower.

Kyle Mountsier: 7:52

Right, and just comes in and just crush it. So I mean, the never ending saga at this point. You know, we've heard a couple of rumors of just rumblings that Ford is really saying that they've reached the end, and that in order to ensure long term profitability and sustainability of the company, that that they have to finalize this agreement and Bill Ford saying, hey, look, recognize that this isn't just about us, everybody else is about to start eating our lunch. While this strike goes on, you know, we're going to start, I'm interested to see what the October numbers for day supply come out as we head into November, because I'm sure as companies like Cox, automotive and those report will start to see the dropping day supply and you're starting to see even the market respond in alternate articles, you know, I'm looking at CNN, I'm looking at Bloomberg. And people are saying if you want these, make some models, get it now, because it may not be available. And so you're actually going to see consumer demand increase in the short term, because because of fear of not being able to purchase in the winter months. And so watch out for like this, this what was a slow and steady decline. And that kind of like four to five month week cliff that I was talking about start to accelerate. And I think this is what Bill Ford is pointing to. And the UAW is hoping accelerates the negotiation pattern for Ford. So this is I think, at this point, especially with this particular relationship, we haven't seen much from GM instances, but with this particular relationship and negotiation, it's going to be one of those like, you know, chicken or the egg who comes first who you know it. Well. Let's

Paul Daly: 9:37

remember too, that Ford has the most generous offer on the table currently, right. So they have by far the most generous offer. According to the automotive news article that we're talking about. Patrick Anderson, CEO of Anderson economic group said the industry was nearing a point of no return to quote him. He said if this five year strike or five week gold strike wasn't resolved quickly, we are on the Cost of permanent loss of production and suppliers are at risk of bankruptcy. Lee already cost the industry 5.5 billion. There it is. That's what they said.

Kyle Mountsier: 10:11

That's I mean, it's like on on the nose for what the economist said, we're coming.

Paul Daly: 10:16

They kind of know what's going on us. Let's just say Speaking of good news, because that's not good news. Let's go that way. We're gonna talk about a Toyota plant fine. I was like, I can't do it. I can't put it sorry. So we're gonna talk about some good news coming out of the beautiful state of Hawaii. Segue couldn't do it needed some bright sunshine. Hawaii has seen a significant reduction in catalytic converter thefts after implementing a law that now regulates their resale a combination of legislation and practical implementation has led surprisingly no to a stark drop in theft over last year. So you know, these catalytic converters, we've talked about this a bunch costs up to fit you can get up to $1,500. In a scrap yard, commonly stolen in states it's become a big problem. Now, Hawaii's new law requires anyone selling a catalytic converter to present a photo ID and sign a declaration that the part wasn't stolen. Mark Yamaguchi, the owner of Yamas AUTOCARE, in Hawaii commented on the significant decline in thefts following the implementation. He said, I may be replaced a couple catalytic converters this year before I would do two or three a month. So thefts have actually dropped from over 16 120 22 to just 119. Isn't that funny how the rule of law

Kyle Mountsier: 11:32

works. It just it's not that much. It was just like a very simple Oh, but

Paul Daly: 11:36

they also they also increase the penalty to be a Class C felony. Yes. So there's that. It's on? Yeah, it's like not a night in jail anymore. Exactly.

Kyle Mountsier: 11:47

Fine. Or and I in jail. It's like a full felony. And, you know, this is, like, I love that that type of regulation is going in, because what I see there is it really protects consumers, really protects business owners. It really protects like it, it focuses on all levels of, of the like the ecosystem of this resale pattern. And so kudos to Hawaii like it's good news. Kudos to Hawaii. Super good news.

Paul Daly: 12:17

Very good news. Speaking of I don't know if this is super good news. But speaking of fun news. Good news is fun at

Kyle Mountsier: 12:24

Netflix. You say Netflix? Yeah. Following in the footsteps of entertainment giants like Disney, Netflix is set to launch Netflix house locations by 2025. These venues will offer merchandise food and activities inspired by his content aiming to deepen fan immersion in all of the Netflix universe. Basically, what they want to do is promote both new content in that that primarily generates revenue similar to strategies employed by Disney and other studios. The goal is essentially to give people that are extreme Netflix fans, or just innocent bystanders, the opportunity to Well, you gotta get to that part. The opportunity to experience what may be in a Netflix show, whether it's, you know, a Netflix original or a very, you know, like a seasoned show, and get into the environment. And so Josh Simon, Netflix, VP of consumer products, and we've seen how much fans love to immerse themselves in the world of our movies and TV shows. And we've been thinking a lot about how to take that to the next level. Talks about like, they've already opened little pop up shops, like, especially around food, around shows like isn't cake right, people want to experience the kind of real life feel of what would it be like to kind of be in this environment where we're doing that is a cake thing. It sounds grave. Since 2020, they've launched over 40 pop up locations including ticket experiences like the Queensboro Bridge and experience. They the houses will have rotating installments, ticket experiences, theme food and beverages and even there we go. This this is this is the I'm like homeboy, potential activities like a squid game obstacle course. I

Paul Daly: 14:18

really, really liked the show. Yeah, no, no, not too good. More like the Mr. Beast version? Yes, yeah, probably even less intense than the Mr. Beast version. We had. Kyle you and I were having a conversation with a very good friend of ours, CMO of group one, and she has a lot of retail experience in companies like Nike and Doc Martens and Serral. And she I can't remember who said it. But she said one of one I think might have been a Nike brand. I don't know if they came in they said we had a roto Nike head of retail. He said retail is not dead. undifferentiated retail is dead. And like you and I just want to step back for a second. This just remind minds me of that, right? That the television II called the whole the whole ecosystem and people wanted to be involved and be not dead, going somewhere and being a part and participating, not dead, but if it's undifferentiated, it's download Taylor Swift heiress tour. Oh my gosh, yes. Have you ever seen a movie theater? So lit up on fire? I mean, I just saw videos. I didn't go to say it.

Kyle Mountsier: 15:24

Right. But but this is, this is where I think especially like, this is a direct tie to auto. This is a direct title retail is I don't care what, what business you're in right now. Like this is TV business, saying experiential is important to our profitability, experience sustainability. Like, thinking about the type of experience that someone has when they encounter your brand, whether in the digital, or the physical, is of utmost importance. And actually, we're arguing and I think the culture is arguing that we crave it, we desire to have these experiences. It's just that when it's undifferentiated, we retract.

Paul Daly: 16:12

And there's there's all this talk about CDP's and harvesting the data that you already have paying attention to the customers you already have understanding what makes them tick, understanding what they like we talked to Jesse Cole, what if you made your sales experience longer and people wanted it to be even longer? Because it was so good. We are definitely entering this era, or the intentionality behind connecting right we're seeing experience we're saying brand, but really what it means is you're connecting with something in someone that makes them stay to you guess what, it's really nice when they never enter the top of that sales funnel anymore, because they just decide to stay at the bottom of yours.

Kyle Mountsier: 16:50

You know what I mean? The flywheel they just stay in the flywheel. Well, look, we

Paul Daly: 16:53

hope you have an amazing Tuesday. Lots of stuff going on in Sindri best industry in the world. We hope you join us for the premiere of more than cars episode to go to LinkedIn searches. So to click on Events

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