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As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to building Fix Ops Digital and eventually launching his newest company focused on fraud-free, human-focused streaming campaigns for dealers.
Owen explains how streaming advertising is evolving from generic impressions to a premium, people-first approach. He talks strategy, fraud prevention via blockchain-backed DSPs, and how creative quality needs to match the high-value inventory dealerships hold.
Learn more about DealerStream at https://dealerstream.com/
TIME STAMPS:
0:00 Intro: Lunch, laughs, and live stage energy
1:32 Owen’s 25-year journey in auto marketing begins
2:24 Fix Ops Digital scaled to 850 clients before acquisition
2:51 New company targets fraud-free streaming ad solutions
4:05 30% of streaming ad dollars lost to fraud
5:09 Why people over product is the future of dealership messaging
6:29 Dealers must rebalance strategy with creative and authenticity
7:36 ASOTU tip: “Get uncomfortable for 3 days—introduce yourself!”
8:52 Find Dealer Stream via swag bag coffee mug demo link