Brand New Email Digs, In-Vehicle App Reviews, and NADA Coming REAL Soon

January 31, 2022
We’re ending January with a full head of steam: There is a new and improved way for Dealers to push back, we have someone to root for in the Superbowl and the potential for 2022 to be a landmark year in automotive is a real and present opportunity.
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We’re ending January with a full head of steam: There is a new and improved way for Dealers to push back, we have someone to root for in the Superbowl and the potential for 2022 to be a landmark year in automotive is a real and present opportunity.

New email format launched today 

  • Sign up at asotu.com
  • Rate the email at the bottom to help us make it better

Clubhouse rooms all week

Send love to our friends digging out

  • Boston just had one of its snowiest days ever on Saturday. Logan International Airport received 23.6 inches of snow in 24 hours, which tied a record from 2003. Central Park in New York got 8.3 inches, Islip, Long Island, got 24.7, and other parts of Eastern MA got more than 30.

Bengals & Rams to the Superbowl

JD Power Survey Reveals Uphill Battle for In-Vehicle Apps

  • 40% say they use an app ½ of the time
  • Apps were third-most problematic feature vehicle owners cited in a J.D. Power survey last year
  • Among the 32 brands benchmarked in the study, the top-performing mobile apps are Tesla, Volvo Cars, MyHyundai, Genesis Intelligent Assistant and MySubaru
  • While 90% of owners do not pay for their apps, there is an increase in the percentage of those willing (or say they are willing) to pay in the future.
  • Among app users, 28% say they would be willing to pay up to $5 for an app, though 58% keep their wallets closed

NADA Show March 10-13

  • Opening Party at Allegiant Stadium, Train performing, on field games, etc
  • Dana Perino (Fmr WH Press Secretary), Michael Strahan (Pro FB Hall of Famer), Travis Mills (Ret Army Staff Sgt)
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