Brian Finkelmeyer, Sr. Director of New Car Solutions, Cox Automotive Inc.

March 2, 2023
ASOTU was on the ground during the 2023 NADA Show and caught up with Brian Finkelmeyer.
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Brian Finkelmeyer is the Sr. Director of New Car Solutions at Cox Automotive Inc.

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Kyle Mountsier: 0:00This is In the Dirt with ASOTU. Alright, I'm here with Brian Finkelmeyer at the JD Power Auto Summit. Brian Finkelmeyer is the Senior Director at Cox Automotive, Brian, thanks for joining me in and hanging out for a while.

Brian Finkelmeyer: 0:13

Good to see you. How you doing?

Kyle Mountsier: 0:15

Oh, absolutely doing great, really excited about the day. Real quick. I just we're just trying to get an idea of what like as you're here at NADA, and today JD Power. And obviously with Cox Automotive and as a partner, what are you really looking to glean and understand from some of the conversations that are going to be had today?

Brian Finkelmeyer: 0:33

You know, Kyle, I remember a long time ago meeting this really successful Dealer and I was asking about his business, he said, You know, I always try to be a student of the game. And that has really stuck with me over the years. And I think that's what the interesting thing is I've come to events like this bumping into people like you and being able to learn from everybody. And I think also just to see, you know, what are the latest and greatest ideas and where these different companies and vendors see opportunity. And obviously, it's a very dynamic market that we're in right now. So I'm very curious to just learn how all this fits together.

Kyle Mountsier: 1:03

Yeah, we spoke at the end of the year at our Year End Extravaganza, you were at that. But what I've as we've been in that first month of the year, there's been already some shifts in the market, the way inventory is happening, the way pricing is happening, even in wholesale and wholesale prices. What are you seeing in this first month of the year, that people maybe are approaching NADA different than maybe they thought they would be? You know, at the end of the year?

Brian Finkelmeyer: 1:26

Yeah. So, I think you know, the big story Yeah. Awesome. Well, thanks for hanging out with us. Enjoy the right now it's just in the upper tier of the used car market, the more expensive used cars are definitely depreciating faster. day and appreciate you coming over and chatting. And I think there's a real amount of risk there that Dealers have. And I think on the flip side and the new car side of the business, we're beginning to see improved availability and Good to see a Kyle. actually seeing a couple new incentives come in around which we haven't seen those in a while. So yeah, I think it's gonna be a great year.

Kyle Mountsier: 1:49

Thank you for listening to in the dirt with ASOTU. We love the automotive industry and the people who make it run day in and day out. We would love to connect with you more through our daily dose of fun, a free email that you can sign up for at That's a s o t We put our heart and soul into it every day. Thanks again for listening. Join us next time for more Conversations in the dirt with ASOTU.

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