Episode 00: Steve Greenfield on the Importance of the Consumer

May 15, 2023
Welcome to Amplify, the retail automotive podcast by Reuters Events and ASOTU.
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During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier will be interviewing dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.

This episode features Steve Greenfield, founder and CEO of Automotive Ventures, and MC for Automotive Retail USA 2023.

Unknown: 0:00This is Amplify a retail automotive podcast. Brought to you by Reuters and ASOTU. It's time to make the most innovative voices in retail automotive louder.

Paul Daly: 0:23

All right, the first episode 00 of a brand new podcast. It's always a fun time. Today. I'm here with Kyle Mountsier and Steve Greenfield to commemorate episode 00 of the amplify podcast, making the most innovative voices in the auto industry louder, Steve Kyle, welcome. Hey, great to be here. All right. So I just want to get in and out. Let people know what you're going to expect to this. We have a amazing roster of guests, variety of voices from within automotive, from OEMs, to industry partners, to dealers. Steve, what do you see as the biggest disconnect, or at least the central point that we should all be focusing on whether we're in the OEM world, you know, the supplier, world, industry partners, dealers, what's the center point?

Steve Greenfield: 1:08

The center point has to be the consumer, right the other day, they're the ones spending the money, we're trying to satisfy their needs, and frankly, get get ahead of what they need, at the same time, and that that causes the most friction. I think right now, your OEMs, in some cases, with all due respect, are living in this theoretical world that's been fueled by COVID, to say, hey, we have a new world where we can sell every car at MSRP, in many cases, have the consumer you know, order and wait for a vehicle. And it's going to face a stark reality here as we get back to New Car inventories about what what selling a car is going to look like in the future. And you know, dealers are on the front line, they're feeling this, they've got to react to this. But I think a lot of the friction that we see between dealers and OEMs today are really around how can we better treat the consumer anticipate their needs, and satisfy those needs, both in service and sales?

Kyle Mountsier: 2:01

You know, the trend for so many issues when it comes to creating friction between two parties is the lack of communication or understanding. And what I'm really excited about to have some of these conversations and whether it be an OEM representative or a dealer or an industry partner is highlighting the experiences and the passion behind why they're making some of the decisions that they are right now. And saying, Okay, you are headed in that direction, whether whatever your company type is, is desiring most likely to serve that end that Steve just talked about. Yet the the perspective, a lot of times of other parties is that that's not the care. That's not the point. And so I think what we're going to try and and discover is the passion and the perspective of each of these individuals that we have on the show over the next couple of days initially, and then continuing in partnership with Reuters really excited to host these a little bit more elevated conversations from the top and understand exactly what drives this industry forward and how we can come together to solve the problem the common problem with this customer, which is customer experience. So we hope you'll join us on this journey and these conversations and welcome to amplify.

Unknown: 3:30

Thanks for listening to the Amplify podcast brought to you by Reuters and ASOTU. For more engaging episodes like this, subscribe or follow us on your favorite podcast platform. You can learn more about our hosts Paul J daily and calcium by visiting asotu.com

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