From Cleaning Bathrooms to Owning A Dealership with Lou Cannata

June 27, 2025
In this heartfelt and unscripted episode of ASOTU Unscripted, host Erroll Bomar sits down with Lou Cannata, a second-generation dealer principal and founder of Level 5 Leadership Coaching & Consulting.
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Lou shares the deeply personal and professional journey that shaped his leadership—starting from cleaning bathrooms in his family’s dealership to stepping into ownership in its 49th year. Lou’s passion for people, rooted in a legacy of service from his immigrant parents, radiates throughout the conversation as he reflects on the true meaning of success and the power of purpose-driven leadership.

TIME STAMPS:

0:00 Intro

0:28 Lou Cannata joins ASOTU Unscripted stage

1:35 Took over family dealership in its 49th year

2:06 Started from the bottom—cleaning bathrooms to leadership

3:21 Passion for people rooted in early childhood experiences

5:00 Facing grief and health challenges shifted his perspective6:41 Redefined success as making people smile daily

7:58 Launch of Level 5 Leadership Coaching & Consulting

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