From the Lot to the Live Stage: An Auto Story of Purpose

June 17, 2025
In this heartfelt solo edition of ASOTU Unscripted, host Erroll Bomar takes a moment to step from behind the interviewer’s chair to share his own journey in the automotive world.
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From his early beginnings in car sales in the early 2000s to now being a celebrated speaker and orator for brands like Ford and events like NADA and the Kentucky Derby, Errol reflects on the powerful human moments that shaped his trajectory. One story in particular—a child gifting him a treasured Superman toy—became a symbolic turning point where he realized the industry is about people, not just products.

TIME STAMPS:

0:00 Intro from Erroll Bomar

0:24 His first role in new car sales in 2004

0:45 The Superman toy story that changed everything

1:25 Transition into speaking, hosting, and brand work

1:47 Representing Ford and hosting national events

2:01 Invitation to share your people-over-product moment

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