Hatchback Takeover, Farley Flies In An F150, To Tip or Not To Tip

October 25, 2022
This Tuesday we’re talking about how a hatchback just won SUV of the year. We also talk about a over-delivering tweet from Ford CEO, Jim Farley, as well as the uptick and sentiment around POS tipping.
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Somehow a hatchback just won the SUV of the Year award, thanks to Hyundai self-classing their Ioniq 5

  • “Regardless of how any individual defines the term, there's no denying our 2023 SUV of the Year handily meets the diverse needs of the compact SUV segment it competes in, and then some.” -MotorTrend
  • “Long story short: You and I may think of today’s SUVs as practical family haulers, but in the eyes of NHTSA, they’re work vehicles first and foremost.” -Jalopnik
  • Hyundai expressed the reasons for calling the Ioniq 5 an SUV is because of the AWD capability, large passenger volume, 2300 pound towing capacity, high seat posting, and ease of loading the rear cargo area for purposes of utility.
  • #TILI: And we thought D2C and Agency model were concerning…now we don’t know which way is up!


Ford CEO, Jim Farley took to twitter to make a bit of a surprise announcement: The F150 Lightning is even faster than the company previously announced.

  • TWEET: Update: The 0-60mph speed for #F150Lightning w/ Extended Range Battery is now under 4.0 seconds. Lightning fast!⚡️🏁
  • Originally, the company had released a ballpark number of 4.5 seconds
  • Whether intentional or not, this announcement adds to a number of positive news surrounding the fledgling launch of the iconic pickup
  • With only 8760 units having been delivered as of October 6th, there is no telling when the original 200k orders will be fulfilled as production continues to ramp up
  • TILI: Lightning fast speed, tragically slow delivery. Has anyone seen KY motor speedway?


Over the past 36 months, tipping at local food establishments has become much more of a norm. New studies examine how people feel about the social pressure that comes with that ‘tip screen’ and when enough is enough.

  • 67.7% of Americans feel pressure to tip when prompted on a screen and 44.8% only tip because it shows up
  • Another survey by Time2Play revealed that 86.8% feel uncomfortable when prompted
  • 53% say they have tipped for take out currently vs 24% pre-pandemic
  • Avg tip for takeout 13.8%   Avg tip for sit down 22.8%
  • Almost twice the amount of people leave a tip at a local coffee shop v. Starbucks
  • #TILI: What if your dealership was known for the employees that are the best tippers at the home style food shop across the street?!

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SPEAKERS

Kyle Mountsier, Paul Daly


Paul Daly  00:26

It's Tuesday and in my hand I'm holding this little blue car with a bow. It doesn't exist in real life, not just on the internet. We're talking about hatchbacks. This is a hatchback. And if you don't know a hatchback, one best SUV of the year. Why not? ID


Kyle Mountsier  00:43

number that one time we're Darren don't was like the world is flipping? Oh, we


Paul Daly  00:48

remember that. He knew. I do remember him saying that very distinctly. Actually, that's a conversation that here's the thing if you have a conversation, and you remember it a lot, I remember that one a lot. All


Kyle Mountsier  01:00

the time. All the time. Hey, we got a lot of things going on. We are wheels up. We're hanging out with the whole entire 800% Club. Oh 800 All 800 Glen Lundy has his community of dealers and they go do crazy things once a quarter so like you know they invited us to go do crazy things they did they're gonna be flying around in like skin tight jumpsuits this afternoon.


Paul Daly  01:24

So I find it to be but they may be. We will be live podcasting with some of the great dealers and industry partners from across the country. With our boy Michael Cirillo, I can't wait to see him later. We get to be in person if you don't know.


Kyle Mountsier  01:40

He's just a perfect armrest.


Paul Daly  01:43

We have a podcast called Auto collabs where we got together and fill the and did like intros and outros and then we did some interviews. This is the first time since SOTA con we've all been in the same place. And this is the first time the three of us have ever interviewed someone in person like all three of us and one interviewee again, boy, if you want to see some fireworks, maybe we'll let the person we interview get a word in edgewise. We'll see. Oh, man, I'm laughing a lot.


Kyle Mountsier  02:11

That's all Yes, absolutely. Hey, if you love to, if you love podcasts, you can check out our I think our last episode of soda con sessions which were recorded live at a soda con actually. Oh, good. And Ryan Osteen. Ryan Owston. CEO of goo goo goo is was hanging out with us. And so yeah, go check that out. So do con sessions. But enough about podcasting and content. We got some about PA. We do. Got some of the talks about what we talked about today. Paul for years and years, sometimes we use words. And these words relate to something, I think and then sometimes every once in a while, someone just goes I don't think that word should exist in that way. And that's just how Hyundai feels because apparently a hatchback can win SUV OF THE YEAR recently, the ionic five. Hyundai's Evie vehicle that looks kind of hatchback ish kind of SUVs, has won the SUV of the year and this story isn't so much about the fact that they are SUV of the year even though Motor Trend said no matter what class they were in, it would be a vehicle that they would recognize because of its drivability, its accessibility, the ease of getting in and out driving style, all of that type of stuff. But the fact that every motor had every person that's ever thought hey, what's a hatchback when they get the idea of hatchback in their head Paul, it kind of looks like and ionic five one more time.


Paul Daly  03:41

I have a little hatchback coming up here. Again this thing you know it's got there's nothing about that picture that looks like an SUV. It looks like a slightly larger Volkswagen Golf.


Kyle Mountsier  03:57

Man, it's which is okay, so So here we go. We're gonna throw a couple quotes. We did a little research read through the Jalopnik article but Motor Trend said regardless of how any individual defines the term, there's no denying that our 2023 SUV OF THE YEAR handily meets the diverse needs of the compact SUV segment. It competes in and then some see the long story short, according to Jalopnik you and me think of today's SUVs as practical family haulers. But in the eyes of the nht S A, which is the organizing body around what vehicles fall in which classes their work vehicles first and foremost. So I did some research and essentially it's like there's a bunch of things like ground clearance passenger capacity rear capacity, including how easy it is to get items in and out of the back. The back hatch. So like does this work as a work slash utility vehicle so those were utility vehicle, like does it have that fun functionality and even Hyundai and a call with a reporter expects the reasons that they're calling the onic five SUV because of the all wheel drive capacity, large passenger volume 2300 pound towing capacity of which the majority of subcompact SUVs don't even come close to they normally range around 16 to 1800. And towing capacity working for I see positioning being the rear, the rear seat, especially on the screen, and then the ease of loading the rear cargo area for purposes of utility. So they did their home,


Paul Daly  05:31

I take it back, I take it back. That sounds like an SUV to me.


Kyle Mountsier  05:35

Yeah. Hey, you know what, here's here's the here's the real thing is like, if you thought direct to consumer and agency model were concerning. You got to figure out what


Paul Daly  05:45

kind of car you're selling. Hi, I'd like to buy an SUV. No, that's a hatchback. No, it's an SUV.


Kyle Mountsier  05:53

I think Well, I think that this is what's interesting is because like vehicle design and vehicle structure, and even the way that vehicles tow is adjusting so much, right? Yeah. And Tony saying for real? Yeah, you see, like the way that these vehicles are structured in their capacity, especially in the new Evie landscape. You just look at it totally differently. Every single vehicle kind of stands on its own. And even just the design and shape of these vehicles is altogether different than we've ever seen before. So I think like, and this for me, as a salesperson, like coming from the sales is just, it's really listening to the customer and going like, what do you need a car to actually do and not just taking a label and putting it on? What's going to sell it? I


Paul Daly  06:39

mean, I mean, the whole SUV thing is relatively new. It was the first SUV was that the wagoneer was the bronco. I can't remember it was one of those but like late 70s or 80s or something like that. It was like the one of the first Broncos came out and they were they mean that thing was huge. Right? But that was an SUV. And they're like, well how it's not a truck, but you can sit in it in a backseat and right and so like the definitions and then we move through the era where it was just SUVs, right? No one's making sedans anymore, but that little like, I remember my wife and I rented like, I can't remember what's like the little Cadillac One or whatever, one point and I sat in that thing. I was like, this is the smallest thing I've ever been in in my life. Like a car would be bigger, right? I really didn't feel like that. I really did. And so yeah, like you said, Man, the definitions are always changing in this stuff, but really dialed in to what your consumer is like saying they need not necessarily the category because who the heck knows a category. I mean, it's just it's just up for change thinking of speaking of things that are changing segue. So fun one,


Kyle Mountsier  07:46

real quick poll real quick. Did you know Did you know that that Elon is supposed to be finishing buying Twitter on Friday? Elon, who?


Paul Daly  07:55

Just kidding. I'm totally kidding.


Kyle Mountsier  07:59

I know that sounds good Friday, Randy.


Paul Daly  08:01

Right is the date that the Twitter deal is supposed to close supposed to close?


Kyle Mountsier  08:06

And I know that sounds completely random. But Paul, take it away on a nest.


Paul Daly  08:11

Oh, that's good. That's good. And as a side note, he said he's gonna fire 75% of the people that were there that we never covered that started with that that actually have it. Okay. Well, speaking of Twitter, which may or may not be owned by Elon Musk on Friday, Ford CEO Jim Farley took to Twitter to make a bit of a surprise announcement here it is the f 150. Lightning extended range is even faster than the company originally announced. So here's the tweet read this update Colin? The zero to 60 mile an hour speed for the F 150 Lightning with the hashtag F 150. Lightning good use of the hashtag in the world. Well done Jim. With extended battery ranges now under four seconds. Lightning Fast lightning emoji checker flag. So originally, the company said a ballpark of four and a half seconds obviously this is a half a second might not be a lot to you. But when you're like under under five seconds here to 60 half second improvement is substantial. So whether or not Iraq y'all for that trucks. big truck? Yeah, I mean, I've been in like a Tesla Model three moving quick. But being in something that moves that big that moves that fast has got to be an experience. We don't know if it's intentional or not if they knew this was the case and just didn't didn't release it. But this just does add to like that public discourse and the momentum of the good news that's coming around, coming out around the Ford F 150. Lightning people seem happy with it. Here's another thing by the way, it's faster, gets people all excited. And they're gonna have to stay excited still for a while because with 8006 760 units delivered in total as of the beginning of this month, there's no telling when the original 200,000 Plus orders will be fulfilled as production continues to ramp up. There's still a couple F 150s parked in Kentucky just waiting for a check just the


Kyle Mountsier  09:58

regular gas ones. They got plenty of them out there. So I didn't get into 200,000 is maybe not going to be as lightning fast as the vehicle actually is. Because of like things like you know showing the image of this Kentucky motor so you got Ford's on 14 Ford's out there, not just f 150 lightnings probably not even F 150 lightnings they they're pushing those the front of the line, but it just begs the question like, there's all this energy around these EVs, especially the Ford, especially the Ford F 150. Lightning, like, and so cool to see some of the technology driving things like a under four second truck. Zero to 60. That's production ready. That's unbelievable, but I guarantee it's going to drive up like interest, it's going to drive up, you know, just people wanting that car. So we're talking about it. I mean, yeah, we're talking we're talking about it. Man. That's that's, I just I'm I'm waiting to see how these manufacturers continue the conversation with so many people that want these cars and are desiring this this change. It's it's gonna be it's a big thing to ask for sure.


Paul Daly  11:08

Speaking of people desiring change, segue. Don't I don't mean that the change synthesis from I mean, literal change quarters, and dimes and nickels? Well, not anymore. But in a way over the past 36 months, tipping at local food establishments has become much more of a norm. New studies examined how people feel about the social pressure that comes with that. All infamous when they flip the little screen over. And sometimes it feels like they give you the puppy dog eyes, right? Or maybe they look away because they feel as awkward as I do.


Kyle Mountsier  11:43

They know what happens to me. They just turn away and walk away.


Paul Daly  11:46

Yeah, but like, I'd be not no one. Back there like


Kyle Mountsier  11:50

this guy.


Paul Daly  11:52

There are a couple of questions for you to answer. And so basically, this, these new studies are showing 67.7% of Americans feel pressure when a tip is prompted on a screen. You know, and 44.8% They say they only tip because the screen shows up. So meaning like, hey, this wasn't something they were planning on tipping, right? They didn't think it was a typical experience. And now they feel pressure to tip. Another survey by time to play revealed that 86.8% of consumers feel uncomfortable when prompted. That's the moment we were talking about. The screen flips cancer that they walk away, you stand there. But half of people this is this is an interesting one. So the pandemic has seemed to really change the behaviors. About 53% of people say they have tipped for takeout, currently, versus before the pandemic, only about 24% People say they would tip for takeout. So we got a couple of there's one more, I think one more really important point. And we'll get to this because you and I are both kind of coffee snobs. Almost twice the amount of people will leave a tip for a local coffee shop versus a big chain like Starbucks, which isn't surprising. Yeah. Oh, so tell me so tell me how we need to know. And as I was, we need to know what your behaviors are when this happens. And I realized when I was going through the story, I don't know how my wife responds to the situation. My wife hates it. It's the worst.


Kyle Mountsier  13:19

All right, so tell me if I'm there, she's just like, take care


Paul Daly  13:22

of your you do this, you do this. But


Kyle Mountsier  13:25

so for me, this is I'm a typical tipper like I've been in the restaurant industry. So I'm, I'm glad to lean in and tip. And I think that, you know, and I know that most of those and I know a bunch of people that work at coffee shops, and there is especially in the coffee shop world, there is a reliance on the tip for their average income to equal out to what it needs to be based on like they're expected, like, where the employer kind of says they'll sit in. It's, it's required to get tips like that's the only way that that works. Now, some of these other places, the ones that really throw me off are the ones that like before the new point of sale system. I know they didn't have tipping available, and now they've transitioned to like a square or a clover or something like that. And now they're asking for tips. That's the weird one because I'm like, what changed about what you're doing?


Paul Daly  14:19

But you realize that 67.7% of America, press the button.


Kyle Mountsier  14:26

The one that gets me and this one is the hard one, especially like when you go into coffee shops is the interesting thing about these tipping mechanisms is they are always balanced on like, what the dollar amount is on how they asked you to tip. So like basically anything under $10 they prompt a one two or $3 option, right and so you just like select one of those, but over that amount they start charging because they typically expect that to be like the in place experience. They start charging as a percentage. Well for me, I'm always like buying bags of coffee and like One other thing that I forgot, like I just spent $40. Like, I it's the same output, because they're just still handing me the one coffee bag


Paul Daly  15:08

myself. Right, right, exactly. You gotta press other amount, and then you're there for a while, which makes it look like you're overthinking, which increases the pressure, like, they're really gonna know that it's like pushed out in


Kyle Mountsier  15:18

this one, you know, maybe we should, maybe we should run this tomorrow, and maybe people will research it. But there's also this new thing coming out about how the Ask on the like, keep the change version of, of giving in the holiday season is extremely stressful for purchasers, and so on


Paul Daly  15:38

around up, like, yeah, or do you want to donate $2 to cancer research today? Or do you want to, like, what I hear is this? Do you want puppies to die?


Kyle Mountsier  15:46

That's what you hear without a? No, here, that's where people get stressed out. Right. So I think, you know, I think what's interesting about this, and the way that we can tie this down is how the two ways one is, like, go in understanding that that these are people that are like, like asking for tips, because it's something that changes the way that their income is structured. So understand that as community members, but to also from a retail experience, like every single moment counts in the way that someone perceives you as a purchasing experience. And so don't discount the fact that like, it may just be expected. Even though it's getting widely expected. It may not be the right thing for your retail experience.


Paul Daly  16:32

That's the truth man, that's the truth. I always I always try to overtip because I like you worked in the restaurant business a long long time. So it's for me it's an easier to press the button. It does create awkwardness sometimes, especially in situations like that. I think that like sometimes to this confusion, like where's the money actually going? Right? That person picked my bag up off the shelf and put it there but it says leave a tip in my tip in the whole team, which is a better feeling for me. Right then the person at the register. So I don't know but it is a part of our modern retail matrix. Now Kyle, there it is epic car dealerships you know, tip and going on a car dealership? No,


Kyle Mountsier  17:07

definitely not better not be doing that.


Paul Daly  17:10

What if you're a car dealer?


Kyle Mountsier  17:12

You know, so that's true.


Paul Daly  17:14

Or if you are wearing a dealership shirt, you shouldn't be a big tipper. Let me just say you can show the community really cared just by leaving like an extra dollar to than everybody else, and they'll all of a sudden understand you're on their side.