Helping Is the New Selling for Car Dealers | Alan Krutsch of Clarivoy

June 13, 2025
In this heartfelt and engaging episode of Unscripted, host Erroll Bomar sits down with Alan Krutsch Director of Enterprise CDP at Clarivoy, to explore his unexpected journey into the automotive industry and the surprising personal story that fuels his passion.
Listen On
Apple Podcasts IconSpotify Icon

Alan shares how he transitioned from luxury women’s fashion sales in Sardinia to car sales in the U.S. after an abrupt job loss—an unplanned pivot that turned into a fulfilling 25-year career. What begins as a professional conversation quickly transforms into a touching narrative about his daughter, who also stumbled into car sales and quickly rose through the ranks to become a top performer and sales manager—all within three years.

TIME STAMPS:

0:00 Intro: Sardinia, style, and a surprise career pivot

1:59 Losing a job led to a lifelong automotive journey

4:30 The power of employee satisfaction over customer metrics

5:59 His daughter’s unexpected rise in the car business

8:44 From aesthetician to top 10% car salesperson

12:00 Humility and beginner’s mind fuel growth

13:56 Data unlocks cost-effective, meaningful customer experiences

15:26 “Helping is the new selling” becomes the ultimate takeaway

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.