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Marc Bland sits at the intersection of data and decision-making for the world’s biggest automakers. As VP of New Business Development & Growth Markets at S&P Global, he tracks where profit really comes from—loyalty, inclusion, and intentional strategy across design, marketing, retail, F&I, and service. His thesis is blunt: if you want revenue, net profit, and customers, you need inputs from everyone and execution that actually matches the marketing.
In this conversation, Marc shares why Black consumers are the most loyal in auto, how to turn inclusion into retention, and his “triangle offense” for growth: build the right product, tell the right story, then deliver the right experience—every time. The lesson is simple: data doesn’t lie, and done right, it compounds.
Takeaways
0:00 Intro — Marc Bland joins from NAMAD representing S&P Global
1:23 What S&P Global does and Marc’s remit: new business & growth markets
2:46 The three things that never go out of style: revenue, profit, customers (and competition)
4:56 Why OEMs and partners need to be “everywhere everyone is” — NAMAD’s role
5:23 Talent is everywhere—create space so it can flourish
6:36 To build for everyone, you need inputs from everyone
7:18 Loyalty data: Black consumers are the most loyal segment in auto
8:51 Marketing gets them in—treatment keeps them coming back
9:29 The “triangle offense”: product design → marketing → dealership execution (plus F&I and service)
12:06 Retention is the flywheel: one sale vs. long-term service and advocacy
14:03 The word of the week: intentionality
15:52 Why the gap persists: people = imperfection; leaders set the pace
19:22 Turn the message so everyone can see it—curiosity beats assumptions
19:54 Work smarter: use data to target, not just cast wider nets
Connect with Marc Bland on LinkedIn: https://www.linkedin.com/in/marc-bland-83541b1a2/
Learn more about S&P Global Mobility: https://www.spglobal.com/mobility
NAMAD Sessions is brought to you by Mia and produced by the More Than Cars Media Network - https://www.mia.inc/