Rivian IPO Today, How Brand Preserves the Best Version of Yourself, and Remembering Who You Are Actually Doing Business With

November 10, 2021
Today is a big day for EV players as Rivian goes public.
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We talk about how players like COX Automotive and Ford have Billions to gain and maybe more.  We also talk about a revelation Paul had after a client call as well as a reminder to everyone, that even though we play to win...we also play in a manner to remain human.

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