ROI Over Reach with Chad Graves

Michael Cirillo: 0:00I'm gonna pull this out at some point during our interview with Chad graves today.Kyle Mountsier: 0:09

This is Auto Collabs.

Michael Cirillo: 0:11

I've been telling him for years that what

Paul J Daly: 0:19

weirdest podcast intro ever. Have been

Michael Cirillo: 0:21

telling him for years that he looks exactly like my brother in law. Wow. And I've never shown him a picture, and I gotta dig up a picture, if I can remember, I gotta dig up a picture. I'm gonna show him a picture of my brother in law and see if you guys can see it as well. Okay, if you can't see it, then it's not real. But if there's any slight, don't

Paul J Daly: 0:42

show us. Let we need to be surprised. We'll be surprised. Okay, let's, let's do it. Let's, well, look, we're good. If you don't know who Chad graves are, is, he's one of the, I think, one of the best people in this industry, one of the, one of the very first people I've met. He and the team at reunion are just, just strike me as people who are always have a smile. They're always ready to serve and boy, have they been resilient through all the changes we've seen in SEO over the last decade. So we hope you enjoy this conversation we're gonna have with Chad graves, and we're gonna see if he looks like Michael Cirillo, his brother in law, Chad. You're no stranger to this show or this ecosystem or this audience, it's so good to be here with you again today. Absolutely,

Chad Graves: 1:25

guys, so great to be here again. I love getting on this show as often as I can. I feel like we're averaging like once a year at least right now, which is perfect, right? Perfect rhythm to be in. So appreciative of being on here with you guys as always.

Paul J Daly: 1:38

And I can't say this is this for sure. I have to go back and check the record, but I'm pretty sure every time I'm with you on a podcast, I feel the need to tell the story about how at my first auto event, which was the CBT like the full, yeah, not like I was at the auto news retail forum for a day, but this was at CBTs for in Atlanta. I didn't know anybody. And our friend, mutual friend, Brad Pascual, he introduced me to you, and Dave, and you all were so nice to me and like, you're like, Come to dinner with us. I didn't know anybody, man, I mean, and I remember immediately feeling like, if this is, if these are the people I've been missing out on, I can't wait to get deeper in, like, the broader industry. So I still, I literally remember the table. I remember where everybody was sitting, and I asked Kyle and Michael, I'm not good with details.

Chad Graves: 2:24

I get it, man. It's, I remember too, gosh, probably seven, eight years ago. Yeah, easily. So, you know, I think it's, it's kind of just a test, a testament to what we want to do, right and collaborate and figure out people would like minds and go from there. And I think we both sense that even from the get go, which is, I think, even more awesome,

Paul J Daly: 2:43

and I love that we're here like our you know, obviously our lives have changed a lot. The companies have changed a lot. ASOTU didn't even exist. We have children that didn't exist amongst all of us, like life, life has changed. But I think despite all the change, despite all the ups and downs of business in the industry. I think it's real testament to this undercurrent of people who are serving the industry and industry partners who are serving the industry with this like minded, like heartedness that really is the unlock to the tech developments and the progression to be able to handle the business challenges. So yeah, it's so I don't know, I don't know if I say it every time, but I think it's worth bringing up, because I'm not getting

Chad Graves: 3:23

sick of it anytime soon. So let's we'll keep it rolling. We'll do it again next year, and it's perfect, man, but I completely agree. It's when you can meet like my people, you grow together and and you root for each other. And I think that's that's something that's always fun, too, about collaborating with you guys. You know being in each other's corner is a big part of this business, and I think what makes it unique and strong,

Michael Cirillo: 3:45

I gotta get this off my chest. Oh, let's go. I'm ready. I've told Chad this ready. He's like, I've said this to Chad before, and I've offered no substantial evidence of such, but Chad, please

Paul J Daly: 4:00

don't guess who his father is, yeah, brother, yeah, your brother in law's brother, that's specific. Oh,

Chad Graves: 4:10

look at that. I can see it, yeah, you can see it, okay, I can see the hair. Yeah, he's

Michael Cirillo: 4:18

like your brother, older brother, that like you went the fitness route and he

Paul J Daly: 4:25

donuts

Chad Graves: 4:27

the Food Network. He's gonna see this episode and and I'll be curious his take a whole photo call.

Michael Cirillo: 4:40

It's like the nose the Okay, trying to find this is ironic,

Chad Graves: 4:46

coming from three guys who look a lot alike on this camera.

Paul J Daly: 4:52

That's a fair point. That's a fair point. Well anyways, as natural first question, because this is, this is like on on the. Top of my mind, and we work with, we obviously have conversations and and and hang out with dealers and industry partners all across the country. But you guys have grown to be like I would, you know, I don't know where you place yourself, but mid to large size agency, right? And you're dealing with clients all across the country, obviously, you have account managers to handle all of that. But one of the things that I find really unique about the US as a retail environment is like what's going on in California, Idaho, Florida, New York and North Carolina are wildly different, wildly different from a go to market strategy. You know, if it's urban or suburban, when you think about, like, productizing yourself as an agency into the auto industry, how do you reconcile like, hey, we have a thesis. We have a way of doing things with Oh no in this area, for this dealer, for this thing, we have to, like, adjust and and get that's like, when you do that at scale, you need things that, like, this is our thesis at scale. But how do you, how do you get that down to the ground? I'd love to hear, like, how you've grown to learn how to do that over the years as an agency.

Chad Graves: 6:19

Man, it's a it's a really great question, honestly. And I think one that on we could spend the whole podcast talking about how to make it a little bit unique. And I think it does kind of start with that thesis. And for us, it's a process, a proven process, especially when it comes to SEO. And for us, you do have to have an understanding of just how are people searching at whole across the industry when it comes to Google and AI tools and the whole nine, which we can talk, talk about throughout. But what I really believe Kyle is like it kind of takes it back to Paul's original point is, like the ability to care and ask that second question. You know, how does this strategy go into your store. How does this match with what you typically do? So we tend to say that we come in with a blueprint, right? We have a blueprint of what is success, and it's, you know, we need to do these pages and this. But then how do you change that? Alter the blueprint based on location, size, market, all a little bit different. Require, different content pieces, different plans, different core models, and then even lately, you know the differences between prioritizing new used fixed operations. So I think it's coming in with that blueprint, but then being willing to take a step back and say this blueprint as whole makes sense, but how do you tweak little parts of it to make sure that it's unique for Paul versus Kyle versus Michael, all in different parts. And so I think the thesis and the way you said that actually makes a ton of sense, but then the way that we roll it out is a lot of confirmation, and I believe you got to put that work in at the beginning of a relationship, but then never let it go. So every couple months, every month, we're looking at and saying, Hey, Kyle, does this still make sense to your business? Hey, Paul, is this? Is this still flowing like, Hey, I saw that Ford doing this. How do we tell

Paul J Daly: 8:11

you what? Roll that in. I think that is a brilliant way to put that, asking that second question, because everyone you just see it so pervasively, people step up with a best practice, with a new piece of tech, right? With something that works somewhere else, and they say, here's the answer. And conversely, I think, you know, a lot of dealers are looking for the answer, right? And the most important question is that second question, 100% How does it work here? 100% or Does it even work here? We recently, wow, that's a great way to put that. We

Chad Graves: 8:46

recently, about a year ago, started recording our client calls to with that client team, and our sales presentations too. And it's what we even noticed, is like, where you learn the most about a dealer is when they throw out a statement, you know, oh, you know, I lost sales to this person. Well, why did that happen? You know? Or, man, I'm getting my butts kicked on CRV. Oh, is it by Toyota? Is it by another Honda store that's doing the same? That's second, third question. Whoo, like, that's where you get into, like, the real juice of of what's happening within the walls of the store, which I think is super cool. Are

Paul J Daly: 9:21

you noticing over the last month, I was actually having a conversation with a digital marketing director for like, a 13 store group yesterday, they're mid to high line. And the like shift over the last let's call it like mid March through April, early May, has been that they're starting to get new car leads right. Like as an industry, we know that leads happen more often on used cars. There's there's a little bit more interesting shopping behavior happens on new cars, but the tide is shifting, and people are actually submitting lead inquiries again on new cars. Cars, like when we had demand issues back about three years ago. Are you seeing that trend switch, and is there? Are there things people should be paying attention to, to, like, drive that low funnel shopping behavior when we've typically looked at like, much higher funnel shopping behavior with new cars? I love it.

Chad Graves: 10:17

Yes, we have seen that switch. Lot, a lot of lead activity. And, I mean, a lot of dealers had great close up marches. Call it tariff, pinup demand. You call it whatever it is. I think that we capitalized on a market that was ready for people to buy cars, which is ultimately the job of the dealership, right? I mean, that's what we're supposed to be doing. I think a couple of things that dealers can stay keen on as we go into this is one continually. It's, I love the expression of getting back to the basics as well, because that's what a lot of the conversation I'm hearing from digital directors from GM, is like, Man, I'm listening to phone scripts. I'm I'm sharpening what you know, what to say when a customer calls in from different markets, and all of those types of things, I think are always going to be the most important. But when it comes to inventory, pricing, and then, for the love of God, just don't clutter up the website, right? Like it's it's our natural tendency right now to be like, print

Paul J Daly: 11:13

that I want to print that on a t shirt for a soda con. For the love of God, don't clutter

Unknown: 11:17

what it

Chad Graves: 11:18

is. We've all talked about it, right. But I think, to your point, dealers do especially right now. We're looking for that, you know, well, what can I do to get one step ahead of the market right? And there's a tendency to be like, well, let's throw another trade vow tool, or let's throw a button that tells them, you know, get your pre tariff price, whatever it is. We're throwing 17th homepage banner up there that talks about it. But in reality, the easiest way to get that consumer to submit that lead that we really want is to make the process as seamless and frictionless as possible. And that's a lot of what we're preaching today is capitalize on that low funnel and then make it easy for the customer to get to where they want and communicate

Michael Cirillo: 12:00

with you. This is a this is making me think about a conversation I had with Michelle Dano Jean. I don't know if you guys remember Michelle from remember,

Paul J Daly: 12:10

yeah. Do

Michael Cirillo: 12:11

we remember?

Paul J Daly: 12:14

I remember how she taught me how to pronounce her last name,

Michael Cirillo: 12:18

denim jean. Did she do the denim jean thing? Okay? She said, There is nothing worse in marketing than making a promise online that you can't fulfill in person like that. There's another t shirt thinking about this experience that you're talking about and not cluttering a website, and making sure that the path to getting information that the customer wants at whatever phase of the buying journey they're in as accessible as possible. And then I think about, I know I'm going to be the one that brings in that the AI to this conversation, yeah, which I think amplifies this thesis of of marketing to operational integration, which is human beings in and of themselves are okay at reasoning based on nuance and context. But when it really comes down to it, SEO and search for the last 20 plus years has been optimized around things like best car price, you know, new lease deals, because like when, when push comes to shove, with the trillions of data points that our brains are trying to process, that is the best thing we know how to come up with. Now you have AI that takes the reasoning away from us and just gives us the information we're looking for and and is using websites, is using the work that you're doing as an SEO as its data lake. And so I can't help but think, Okay, well now if search general results or GPT or whatever it is that you're using to conduct a search, if, if I can now, as a human being, deploy more of my search activity to to contextual. I'm a family of five. Yep. We play soccer twice a week we have two dogs. We instead of like, what do I search to find what I want? The AIS are going to take the reasoning from it. They're going to grab the information from your website, and now all the more important for you to fulfill the promise that that AIS just made for you. Yeah, when they come to buy and be like, Hey, I'm the family of five that plays soccer and has two big dogs, you need to know what you've got in your inventory. You need to know what's on your website. You need to know the content that's being created, the things you're talking about. So what? What's your take on that? I know you guys are probably getting a million questions a day about killing us. Yeah, is a co dead? Yep, a few what's your take?

Chad Graves: 14:44

How do you guys together? I think you hit the nail on the head, man. I mean, I think that SEO, to its point, is here, but it's rapidly changing. And anybody that doesn't acknowledge how quickly it's changing and how quickly it's going to continue to change, I. That's where I would be worrisome, right? As an industry, I think that it's just going to be phenomenal to see, and it's just a crazy worry, a little like, are people just forgetting more? Because, like, the average person on Google is googling to over 200 times per month, but they're also going to chat GPT another 30 times per month, and they're also going to perplex, and it's like so the amount of just questions we have and the information that's at hand has, I mean, is only going to continue to rapidly grow. I think right now, we're in a great stage of experimentation understanding, you know, how does chat GPT versus grog versus perplexity versus Gemini? You know, how do they pull in these different pieces? And then, how do you alter your SEO plan, adjust your strategy to incorporate those things, right? To your point, like, those, that's a heck of a blog post, right? Like, what are the best SUVs for families of five with two dogs that travel every weekend, right? Like, that's probably something that we should incorporate, or will incorporate, because that's where I think, and I think chat GPT even just my own buying journey. I just leased a new vehicle a couple months ago, and it was really eye opening to go through it with chat GPT and use it myself. And where did I go to Google? Where did I go to local SEO and like, see how all the pieces came into play as I was doing it as a consumer, right? And I needed chat GPT to cut through the noise. I needed it to tell me, you know, unbiased, and be able to show my wife like, hey, look like this is what this is saying. To your point, let's take out the reason and really get factual. And then now, how do I find the inventory things like that, which is where, at the end of the day, when it comes down to intent and shopping for at least now, until chat GPT alters, which I think they will, you know, there Google runs the intent game, right when it when it's time for inventory, you know, that's, that's where I'm going back to Google, which was, again, so interesting to See. The OEM sites, I think, will be interesting, because usually I would have to go to Hyundai and Kia and all those OEM sites to understand those differences. And chat GBT did it for me in about, you know, yeah, it's like

Paul J Daly: 17:11

the high funnel stuff is gonna lean more toward, like, the research side of stuff is gonna lean more toward those quicker. At least today, might still see a lot of inventory happening in like, search behavior, or like, like display ads and things like that. You you all had a quite a big announcement just a couple of weeks ago. I'd like to hear a little bit about what you guys are doing and and how you're kind of challenging the space right now. Yeah, actually, before I'm starting interrupting that question, but as you were talking about that, I was like, I had a little bug in my head, and I was like, I just opened GPT, and I said, Which car do you think is best on me based on my personality and family needs? Use? What you all use, what you already know about me? I didn't say I need this. I didn't say I need that. Did it nail it? Uh, it record. First recommendation was a Toyota Sequoia, a new hybrid, talking about my kids and family, travel and creative projects. It said it's practical and premium for your personality. It's luxurious, but not pretentious, the hybrid So, but you can like that, right? Like, no, but based on what it knows about me, I'm like, I would consider a Sequoia, yeah, right. And then it gave me the next selection was a rivian R 1s, again, Volvo XC 90, and afford expedition Max,

Chad Graves: 18:21

all things, I think make sense. It just I didn't know that you were willing

Paul J Daly: 18:26

to Charlie the information as far as, like, how many doors and how many this and fuel trade like that never got put into the internet anywhere.

Chad Graves: 18:33

It's cool, man. I think it's dude. I think it told

Paul J Daly: 18:36

me I should get a Lucid Air touring. So I'm gonna do it. I'm

Unknown: 18:42

going for it.

Michael Cirillo: 18:45

Here's the thing that slightly worries me before we get to the announcement, what you guys have done, what worries me is that I would consider us and our circles power users and probably influencing the conversation of GPT. But I think of my own dear wife,

Paul J Daly: 19:03

right? I feel like there's a God rest her soul after when you say it like that,

Michael Cirillo: 19:09

guys, she is an 87 year old woman trapped in a 39 year old's body and and I think about my own children. I just had to have a conversation with my own children last night where I was like, You need to know AI. You need to know technology. It is not going anywhere. It will be play a part in every job that you have. My wife, because of that statement, will refuse to use it. And there is probably a larger demo, I would say, in the world, of 8 billion people by the time we all die, probably 9 billion people, majority of which will not even have access to it, and some of which will have never even heard of it. And so I worry about like, how people are using Google today. After 30 years, most still don't even know how to use Google properly. My dear mother in law still believes that if she doesn't specifically. Specifically click Sign out from her Yahoo email, that her emails will float out into the ether. So I wonder, like, what you're seeing based on that. I mean, I know we have data on how Google is used and those sorts of things, but, but I think we tend to do that as an industry, and it's an important piece to factor in that there are power users and we are shaping a narrative because we're using it all day, every day, that there is still a large majority of car shoppers out there who won't ever get past Google, like there's a couple of generations here, or a generation and a half of car buyers that probably will not even think to go to a GPT to even do what Paul just did. I'll

Chad Graves: 20:42

answer that, and then I'll get to your point, Kyle. So just in our own research recently, just this last month, we looked at an Audi store, progressive brand. I think we would all agree, in New York, New Jersey, big market, sophisticated market, and a big store, they are averaging about 4000 visits a month from Google organic. Last month, six people referred from chat GPT, according to Google Analytics, that's less than Bing and equal to DuckDuckGo. And nobody told me that DuckDuckGo is going to kill SEO, right? So my point is just that, yes, I do think that we have a habit as progressive people and early adopters, right? We are in the early adopter wave still, and we are royal in it together. I mean, like Dave, who you know, you guys all know, with reunion, is that most active user I know. I mean, he's in there every day. In fact, I'm like, sometimes I'm like, which one of you am I talking to the Dave or chatgpt? Dave, I don't even know. It's kind of the same guy at this point. It's great, but there's a lot, you know. So yes, I think that it's going to continue to grow. It is growing. I mean, it's fast growing thing in the world, right? But, yeah, Michael, to your point, like, the it hasn't trickled all the way down to people, you know, buying a car off of it yet, right? We're still ending back on Google, which I think is good.

Paul J Daly: 22:06

Yeah. I mean, my search right here, I said, Who should I buy it from? And it gave me recommendations. It recommended Carter, Myers, automotive, because I already collaborate. Yeah, it did bring up West her Toyota, but it doesn't know. It said you've likely crossed paths with them through ASOTU circles. And then it offers me for the expedition. Interestingly enough, it offered me two stores that I've never, ever searched or typed in. I know them all from my previous business. And it says, like, friendly for Geneva, a smaller, more community driven store worth looking at for a personal experience. It got that information somewhere. Wow, probably from

Chad Graves: 22:39

reviews. Man, what I yeah, my sneaky. I'm not sneaky. I think that chat GPT is going to bring back reviews stronger than anything, because that's I that's what I think is. And I've done searches, you know, here with we have local clients that I know the SEO is really good, and I know the search is really good, and sometimes it always, won't, won't, always recommend them because they don't have reviews equal to or better a store that's a little bit closer, even a little bit further away. So I think it's going to be interesting to

Paul J Daly: 23:07

and then it says you might be able to leverage your industry level leverage and relationships by mentioning, you know, Chad graves. So wow, leverage the heck yeah. It's like, Do you know who I'm friends with? That's amazing. Looks like Michael Cirillo, brother, best brand. Tell it. Tell us about what's going on. Yeah,

Chad Graves: 23:27

super exciting, guys. Couple weeks ago, release, what our biggest release to date? And I'll rewind a little bit. We started visualizing SEO a couple years ago with key lift, and it was in spreadsheets at first. And our bit friend, Ben Hadley, I remember, like it was yesterday at nada. He was like, Dude, you got to, like, get this out of spreadsheets and into like, a dashboard. And I was like, damn, I hate a dashboard, but there we are. And then we added our Google Business Profile stuff, and then we added our search stuff. But just a couple weeks ago, we've officially branded it altitude, which is really exciting, search beyond limits. And the reason that search beyond limits, guys, is because we're also integrating sales and inventory data directly into it as well. So now, and the best quote I've heard about this from a GM, he said, You know, I've always had to speak your language. Now you're speaking mine. Come on now, so, and that was out of trust, right there, babe. And you know, that's when I knew we were onto something. Was actually at the Carter, Myers organization, and so it was great. They were an early adopter and beta tester for us. So you know, now, instead of saying, Hey Michael, how was your month last month? And you know, leads are up, we're saying, Hey, Michael, this is where you lost market share last month. This is who you lost it to. This is the model that we have the most opportunity to and, hey, we're thinking about bumping up that in our content selection, and we're going to change bid adjustments based on competition market sales and the volume of inventory you have on the lot. Oh, by the way, you're also priced really. Fair. And you know, let's put that message in the ads as well. And so it's just really changing the narrative, bringing the data at it from a really exciting point for our team, for those client folks, it's something we're super excited about, guys and the user experience. It's really tough. Yeah,

Paul J Daly: 25:17

that's called altitude. I love that.

Chad Graves: 25:20

Thank you.

Paul J Daly: 25:20

Good branded name. I appreciate that. We're

Chad Graves: 25:23

really excited about it. It's out now today, and it just brings up a really good sophistication level to a technology that I think is very easy for dealers to get around and play with and and understand, and it gives them value to you know, quite frankly, what, what I think matters the most, the leading indicator of this industry is ultimately sales. You know, we take everything else out. That's what we're judged on at the end of the day. And if we can help that, we can help our dealers do that, then ultimately, I feel like that's our job as a marketing digital marketing agency, which is

Michael Cirillo: 25:54

exciting. Well, talk about bringing it full circle right into the end. We talked about SEO, we talked about AI, we talked about customer journey, and now you're able to visualize that for your partners. I think that's tremendous. Chad man, it's always a pleasure to hang out with you. Thanks

Chad Graves: 26:08

for joining us. Thanks so much, guys. It's always a pleasure, and I look forward to continue supporting. I'll be back next year, so can't wait.

Paul J Daly: 26:19

Okay, Michael, it was a bit of a stretch. I'm gonna say seven.

Michael Cirillo: 26:24

Like, if we're talking Dave Portnoy, a seven is,

Paul J Daly: 26:27

like a really good right, right, yeah, yeah. That's fair. You know the donuts first, the workout, the chiseled chin versus the rounded elbow. You know the rounded you know that's, yeah, we'll see. We'll see. It's close. So I, you know what? I love the the the funnest one for me was like, Oh yeah, super regressive Audi store and a major metro that's probably utilizing GPT

Unknown: 26:52

six. Like, we're fine.

Paul J Daly: 26:56

It came from Duck Duck. I'll caveat that just a bit, just that I don't think auto websites have caught up to the schema structure necessary for GPT to understand it, or are thinking about SEO when it comes to high funnel research, which is totally fine, but if you want to get in those consideration matrix, you got to think about technical SEO. But yeah, it's still the adoption curve of AI as a search mechanism. And I don't want

Michael Cirillo: 27:26

to be that guy, like, I don't want to be that guy or come across as that guy. That's like, it's not gonna be what it seems. But it's like, no, just acknowledging, I think he said it well, acknowledging, like, we're in an early adoption zone right now, and by nature, all of us early adopters are going to be excited about it. We're using it a lot. We're testing it, putting it through its paces, and we're excited about it because it's doing things like, I mean, I don't know if I told you guys about how it saved me 200 bucks a month on my T bill. Absolutely you did. You know. And now, I mean, think about the implications. I mean, chief of staff at ASOTU, of bringing everyone's disc profiles in building it and finding who works best together and who has friction points together, just based on personality types. For it to do that, that was kind of my point. About the reasoning. Two years ago, I would have to sit here for hours and hours and hours and reasons,

Paul J Daly: 28:21

analyze and think and not get distracted. Yeah, and,

Michael Cirillo: 28:26

and, I mean, I think back 1000s of years ago. Why do we know about Socrates today, or Leonardo da Vinci or any of these guys? Because their ability to think and reason was just slightly better than everyone else's at the time, right? They were educated. Everyone was ignorant, not educated. Their ability to think and reason was so much greater. Now, I would say based on how education works today. I bet you anything, most people in the world today actually have the ability to reason like a Socrates, but because it's the norm, it doesn't stand out. Now you have GPT that can reason based on gazillions of data points faster and more effectively than our brains can, which pushes us into this, this zone of then I can just move to action faster. I don't need to waste my time on the reasoning. I can move to action faster. I

Paul J Daly: 29:17

mean, I don't feel like that's a whole podcast. It is dangerous, first and foremost, I don't know that I agree on the reasoning thing. I mean, have you ever been on the internet? No, I'm talking

Michael Cirillo: 29:27

about GPT.

Paul J Daly: 29:31

Oh, GPT. Just do Socrates. Don't do the internet, please. Got you, got you the i Okay. I was gonna say I thought you were talking about,

Michael Cirillo: 29:40

imagine if we were having this conversation in Socrates time, people would be sitting at our feet being like, Whoa, yeah. Now it's the norm. Like we know everybody we have conversations with have conversations like this.

Paul J Daly: 29:52

So I saw a tweet this morning. I don't know when this podcast is going to be released, but basically it. Was the announcement of the next version of grok coming out. And basically, I think it was Elon Musk made the post. He said, grok 2.5 maybe it was. He says, is going to be reasoning based on first principles, and the answers and the reasoning it comes up with do not exist on the internet. Whoa, which is a whole different ball

Unknown: 30:21

game. Oh boy, yeah. On that note. On that note, we

Chad Graves: 30:28

had a great

Paul J Daly: 30:30

time. This was an excellent episode of the podcast on behalf of Kyle Mountsier, Michael Cirillo and myself. Thank you, as always, for listening to Auto Collabs.

Kyle Mountsier: 30:39

Sign up for our free and fun to read daily email for a free shot of relevant news and automotive retail media and pop culture. You can get it now@asotu.com that's asotu.com if you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time you

Chad Graves: 31:10

welcome to Article. Last recording you.

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