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Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric.
His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the founding of the “Live with Drive” movement, the role of authentic communication, and why video, emotion, and positive reactions are transforming how dealerships interact with customers.
Learn more about DriveCentric at https://drivecentric.com/
TIME STAMPS:
0:00 Intro: Erroll meets “Live with Drive” at ASOTU CON
0:36 Origin of the ‘Live with Drive’ catchphrase
2:58 From medical sales to DriveCentric CRM evangelism
5:16 “Wrestlers never give up”—father-daughter motivation mantra
7:32 Patient advocacy becomes customer advocacy in auto
8:40 “Engagement is king”—pioneering AI and video in CRM
11:04 From McDonald's to Chick-fil-A: Changing dealership tone
13:02 Positive reactions, not ‘CX’: The new sales measurement