Landon shares how personal transitions—including a divorce and career burnout—led him into the automotive industry by what seemed like chance. But a decade-old positive buying experience at a dealership planted the seed, and a people-centered mindset ultimately propelled him forward. From sales to marketing, Landon's journey is all about doing what's right—even when it isn’t profitable in the moment.
TIME STAMPS:
0:00 Intro
1:01 Landon's entry into automotive after burnout and divorce
2:16 Buying experience inspired dealership job application
3:37 A pivot back into sales after leaving briefly
4:52 Putting people over profit—literally sent a customer elsewhere
5:50 “She bought her next three cars from me.”6:55 Marketing shift after dealership merchandising vacancy
7:24 Strategies that helped dominate market share