Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his unlikely start in automotive and how learning to prioritize people over process completely transformed his trajectory. From struggling as a salesperson to thriving in finance and leadership, his story reflects the real power of people-first dealership culture.
TIME STAMPS:
0:00 Intro and welcome to Bill Vaughn
0:45 Why he debated coming to ASOTU Con—and why he’s glad he did
\1:30 Starting in sales, failing forward, and finding purpose in people
3:00 From BDC rep to finance manager in 90 days
4:00 Bill’s first 90 days as a new dealership leader
5:45 Empowering salespeople with $500 discretion to serve customers
7:00 Building a shared vision through trust and involvement