On this episode of the ASOTU Wheelhouse with Daniel Govaer, we uncover how Ferrari has turned their customer base younger and what other dealers/OEMS can learn from it. It’s a grab bag Labor Day episode, so we jump all around the map with panelists Paul J Daly, Kyle Mountsier, Jenn Suzuki and Brian Kramer.
Here’s what we cover:
2:14 Our Panelist’s Watch List
6:52 Rivian’s CEO Mocks ICE Buyers
9:47 Tesla’s Most Recent Price Cuts
12:09 Adam Driver Can’t Drive a Ferrari
13:49 Ferrari’s Younger Customer Base
19:02 Applying Ferrari’s Strategy
21:25 Should we train salespeople on other brands?
24:26 Rethinking Traditional Lead Gen
28:29 Is Customer Acquisition Still the Best Method?
31:31 Rapid Fire with today’s winner
34:03 Buy, Lease, Wholesale
Come see the Wheelhouse in-person at ASOTU CON 2023! Get your tickets at https://www.asotucon.com