The Auto Industry Should Learn From Ferrari

September 5, 2023
Should more OEMs look towards Ferrari for strategy? Our panel seems to think so.
Listen On
Apple Podcasts IconSpotify Icon

On this episode of the ASOTU Wheelhouse with Daniel Govaer, we uncover how Ferrari has turned their customer base younger and what other dealers/OEMS can learn from it. It’s a grab bag Labor Day episode, so we jump all around the map with panelists Paul J Daly, Kyle Mountsier, Jenn Suzuki and Brian Kramer.

Here’s what we cover:

0:00 Intro

2:14 Our Panelist’s Watch List

6:52 Rivian’s CEO Mocks ICE Buyers

9:47 Tesla’s Most Recent Price Cuts

12:09 Adam Driver Can’t Drive a Ferrari

13:49 Ferrari’s Younger Customer Base

19:02 Applying Ferrari’s Strategy

21:25 Should we train salespeople on other brands?

24:26 Rethinking Traditional Lead Gen

28:29 Is Customer Acquisition Still the Best Method?

31:31 Rapid Fire with today’s winner

34:03 Buy, Lease, Wholesale

Come see the Wheelhouse in-person at ASOTU CON 2023! Get your tickets at

Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.