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For most dealers, the biggest risk isn’t competition down the street — it’s losing the customers they already have. Jamila VanDeviver, Director of Dealer Relations at automotiveMastermind, has spent two decades helping stores prevent defection, win more loyalty, and turn the service drive into a steady pipeline of sales opportunities.
In this episode, she shares the simple daily practices that separate proactive dealers from reactive ones, why one-to-one personalized offers outperform blanket discounts, and how Mastermind’s AI insights tool (“Fritz”) gives sales teams the exact talk tracks they need. From her early days in CSI call centers to helping dealers nationwide use predictive data, Jamila’s story is proof that the right habits — paired with the right tools — compound into end-of-month wins.
Takeaways
0:00 Intro — From CSI calls to automotive career
1:44 How a newspaper job led to 20 years in dealer marketing
2:02 What Automotive Mastermind actually does for dealers
3:17 The visibility that makes loyalty and conquest possible
3:41 One-to-one personalized offers vs. blanket discounts
4:52 Using service drives to acquire new customers
6:33 How dealers should start their day with Mastermind
7:57 Accountability and best practices for sales teams
8:04 Why “Fritz,” the AI insights tool, makes outreach easier
Connect with Jamila VanDeviver on https://www.linkedin.com/in/jamilavandeviver/
Learn more about Automotive Mastermind at https://www.automotivemastermind.com/
NAMAD Sessions is brought to you by Mia and produced by the More Than Cars Media Network - https://www.mia.inc/