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Autonomy isn’t the future of new cars—it might be the future of used cars too.
A friend’s death pushed Will Bright to ask one question:
Why don’t most cars on the road have the safety tech that could save lives?
What he uncovered was staggering—road fatalities up 50% over the past decade, only 10% of vehicles equipped with modern pedestrian detection, and a 40+ year timeline before OEM technology reaches the full U.S. fleet.
So he built Safe Ride: a palm-sized retrofit that gives almost any car built since 2010 automatic braking, lane centering, adaptive cruise, and 100-meter pedestrian detection. Dealers have already claimed the first 5,000 units.
This conversation is a look at the future of safety—not through new car production, but through upgrading the millions of vehicles already on the road.
Timestamped Takeaways:
00:00 – The device that changes everything
01:25 – When tragedy forces a new mission
03:12 – The uncomfortable truth about road deaths
04:31 – Can you really retrofit safety into any car?
05:59 – The line between assistance and autonomy
07:13 – Why dealers jumped on the first 5,000 units
08:39 – Fixing the fleet we already have
Connect with Will Bright: https://www.linkedin.com/in/wbrght/
Learn more about Saferide: https://getsaferide.com/#hero
Our coverage of Automobility LA is brought to you by our friends at Cars Commerce: https://www.carscommerce.inc/
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