What My Kids Taught Me About Car Shopping UX with Art Bratton

June 20, 2025
In this episode, Art Bratton shares the insights he’s learned about designing car shopping experiences—from sitting in the backseat with his kids to observing parents navigating dealership apps.
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In this episode, Art Bratton shares the insights he’s learned about designing car shopping experiences—from sitting in the backseat with his kids to observing parents navigating dealership apps. He dives into the empathy, simplicity, and context that matter most in automotive UX, and how observing the youngest users can reshape how we approach adult-centric platforms.

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