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After 25 years in automotive, Martha Alvarado knows the highs, the doubts, and the resilience it takes to keep going. From her start as a BDC rep to leading internet teams, she’s built a career on empathy, connection, and redefining what customer service can mean.
In this conversation, Martha reflects on her journey, the role of WOCAN in reigniting her purpose, and why breaking barriers isn’t just about proving yourself—it’s about paving the way for the next generation. Her message is simple but urgent: don’t let self-doubt or old voices tell you where you can’t go.
Takeaways
0:00 Intro — Martha Alvarado joins from the NAMAD floor
0:32 Fresh from the WOCAN luncheon: support and shared journeys
2:50 Why this year’s session felt more emotional and reflective
3:35 Martha’s 25-year path from BDC rep to sales and internet leadership
5:00 Teaching empathy as the foundation of customer care
7:13 The BDC as the “hub” for dealership issues and solutions
7:49 A pivotal year—breaking barriers and rediscovering purpose
9:59 Following purpose-driven leaders vs. chasing popularity
10:02 Redefining success: same purpose, new pathways
11:00 Why she shares her knowledge freely: “I’ve already bumped my head so you don’t have to”
Connect with Martha Alvarado on LinkedIn: https://www.linkedin.com/in/martha-alvarado-72436116/
Learn more about WOCAN: https://www.wocautonetwork.com/
NAMAD Sessions is brought to you by Mia and produced by the More Than Cars Media Network - https://www.mia.inc/