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And most of that data stays behind when you trade it in.Ron Wheeler spent 31 years on the retail side before moving into wholesale and technology. Now, as president of Infinity Dealer Services, he’s helping dealers protect customers in ways most people never think about. Cars today store massive amounts of personal data—home addresses, emails, contact lists, even garage codes—and almost all of it remains in the vehicle after a trade-in. Disconnecting Bluetooth isn’t enough, and the risks for consumers and dealers are real.
In this conversation, Ron explains how a 90-second data cleanse can safeguard customers, boost compliance, and even open new revenue streams. From inventory control to cybersecurity to “privacy for cars,” he shares why protecting data is no longer optional—and how dealers can turn a hidden liability into a powerful advantage.
Takeaways
0:00 Intro — Ron Wheeler of Infinity Dealer Service
s0:36 Why NAMAD has been on his calendar for 8 years straight
1:54 From retail to wholesale: how GPS inventory control opened new doors
3:27 Cybersecurity and why thieves are always one step ahead
5:16 Privacy for Cars: what happens when your smartphone syncs with your vehicle
7:05 Why simply disconnecting Bluetooth doesn’t erase data
8:31 How a 90-second cleanse builds consumer confidence
9:45 Why OEMs don’t solve this and what dealers can do now
11:01 Implementation: retroactive cleanses and certification for customers
12:25 Flat-fee pricing and how dealers can monetize the process
13:46 Turning privacy into a profit center and customer loyalty driver
Connect with Ron Wheeler at https://www.linkedin.com/in/ronald-wheeler8885/
Learn more about Privacy 4 Cars at https://privacy4cars.com/
NAMAD Sessions is brought to you by Mia and produced by the More Than Cars Media Network - https://www.mia.inc/