Technology

BMW, GM and Volvo Embrace Eco-Friendly Metals

Move over Derek Zoolander, blue steel is old news. We’re into that Campbell’s-can vibe now.
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BMW, GM and Volvo Embrace Eco-Friendly Metals

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BMW announced its plans to reduce aluminum emissions by 70% in its American-made SUV models by partnering with Rio Tinto to utilize their "green" aluminum. This move is part of BMW's goal to be carbon neutral by 2050. The Canadian-based company powers its operations with hydroelectric energy and uses unique tech to manufacture the more environmentally friendly metal. 

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The US Steel Corporation revealed plans to supply GM with its advanced and sustainable steel solution called verdeX steel. The material is manufactured with up to 75% fewer emissions than traditional production. Comprising up to 90% recycled material, verdeX steel can be recycled indefinitely without deterioration.

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Volvo partnered with Nordic steel giant SSAB last year to manufacture fossil-free steel for their electric trucks, and we're finally starting to see those roll out. Roughly 30% recycled materials complement Volvo's integration of fossil-free steel in their manufacturing process. The carmaker asserts that up to 90% of their trucks can be recycled at the end of their lifespan.

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