Google and Amazon have entered the scramble to capture some of TikTok's one billion active users.
🔎 Google announced it will take steps to promote high-quality content in search results. Reported by other sources as "anti-click-bait" steps. This change will make Google a more accessible tool for creating custom entertainment and community-based feeds, similar to TikTok.
🛒 Amazon, on the other hand, is working on competing with TikTok's rapid-fire platform. Inspire will be a product photo and video sharing app that allows shoppers to find, like, share, and purchase items all in the same stream. Amazon employees are already testing the app, with a broader launch coming later.