Electricity costs are still very much tied to fuel costs. If fuel costs are balanced, will consumers stick with the EV experience?
Consumers value the experience dealers offer and aren’t going anywhere, which means dealers are free to focus on the experience they are offering. #TheCircleOfLife or something.
Google learned what customers will tolerate. Apple learned what customers want.
"Oh great another new thing to learn, why can't we just do things the old way?" -Closed-minded folks back when the printing press came around.
It would seem they would lose a lot more profit if they passed the full cost increase down the line pricing customers out of buying. This transparent adjustment of expectations seems like a valuable move in the long term sense. What do you think?
Pushback Proverb — Actually, the best way to eat an elephant is to bring friends.
Sometimes when you search for something, you want to find it…ok fine, all the time.
Look for other areas to help your customers save money and let them know that you understand that they're being stretched really thin. -Paul J Daly
List of fast things — Light, Crypto transactions, toddlers with something in their mouth they should not have.
Riddle — “How do you read a consumer’s mind?” Cars.com: “ask em?”
Lucid: Number one EV choice for people who are invested in Lucid.
Rita Proctor looked into the secrets of marketing to the "Experience Generation" and found the name to be apt, to say the least.
Brian Kramer takes a look at the human aspect behind used car appraisals.